Higher Logic Blog
8 min read
Tags: Retention
How to Calculate Member Retention Rate: A Step-by-Step Guide
Learn how to calculate member retention rate in 5 easy steps. Understand the formula and find out why it's crucial for your organization's growth.
Tags: Advocacy & Engagement, B2B, B2C, Customer Success, Retention, User Experience
Connecting Community Content to Customer Experience and Marketing
All too often, brand communities get developed in a vacuum—as siloed initiatives that bring together important stakeholders too late and too little.
8 min read
Tags: Acquisition, Engagement, Non-Dues Revenue, Retention
Micro-credentials, Certificates, and Certification: Addressing Missed Opportunities in Association Credentialing Programs
Credentials offer major value for your members, but they can be challenging to manage. Learn how to make your certification, certificate, and other credentialing programs easier for staff and a better experience members.
Tags: B2B, B2C, Customer Success, Product Adoption, Retention
How to Get Executive Buy-In for Community-Based Customer Success
You need the executive green light to acquire customer community tools – we're here to help you make your case. Learn how to convey the customer success and business benefits of a vibrant and engaged community so you can secure buy-in.
6 min read
Tags: Engagement, Retention
Association Affinity Programs Fuel Growth and Member Value
In an episode of the Member Engagement Show, Lucas McCann shared tips for creating a successful affinity programs for your association.
4 min read
Tags: Retention
5 Ways to Write Compelling Emails Your Lapsed Members Can’t Ignore
Win-back email campaigns are a powerful way to reconnect with former members. Write engaging messaging that gets them to renew.
8 min read
Tags: Engagement, Retention
Evaluating Your Member Benefits
Is your association struggling to maintain programs that members are indifferent about? How do you decide when it's time to retire or add member benefits?
6 min read
Tags: Engagement, Retention, Trade Associations
What We Learned from the 2023 Association Member Experience Survey
Learn what association members care about most in Higher Logic’s annual Association Member Experience Report.
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