Nicole Saunders
Senior Director of Customer Experience Strategy
Nicole Saunders is the Senior Director of Customer Experience Strategy at Higher Logic, where she defines how community supports the full customer experience for B2B/B2C companies, from initial onboarding to long-term engagement. Nicole brings 15 years of experience in community and customer experience, with leadership roles at Coupa and Zendesk. She was a finalist for the 2022 CMX Community Professional of the Year Award, and she led the team that won the 2024 CMX Best New Community Award.
Outside of her work at Higher Logic, Nicole co-hosts the CX Nexus podcast and runs CXN Consulting. She holds a B.A. in Cultural Studies and Comparative Literature from the University of Minnesota and resides in Madison, WI.
Recent Articles by Nicole Saunders
Your Community Is Bursting with Intent Signals—Here’s How AI Connects the Dots
Every day, community managers spot opportunities hiding in plain sight. A member’s pointed questions about a product they don’t yet...
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Online Customer Community Migrations Made Simple
Walk through what it takes to plan and manage a successful community move, from platform audits and data mapping to...
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The Case for Merging Community and Customer Marketing with Nicole Saunders
Community and customer marketing share the same goal: building strong, lasting customer relationships. But too often, they operate in separate...
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