Understand the latest community trends!

Explore community performance and engagement insights specifically for the association and nonprofit industries. This report collects anonymized data from ~1,500 associations and nonprofits in the United States, Canada, and the Asia-Pacific region.

Analyze how you compare to similar organizations and inform your strategic decision-making, resource allocation, and member engagement strategies

  • Average online community users, logins, and discussion activity.
  • Average open rates for community digest emails (spoiler: they have a higher open rate than most of the emails you send!) 
  • Positive impact of using an online community as a hub, incorporating association initiatives like mentoring, volunteering, job boards, and chapters. 
  • How size, age, gamification and more impact online communities.


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THE 2025

Association Community Benchmark Report